Praveen Kumar Singh, Director of SAS chocolate announced that forays into county chocolate bars with three of its SKU - Krisp, Crunch, and Star Delight.
The crunch consists of water of different layers. The layers are centered with the chocolate cream and it is enrolled with a mixture of dark and milk chocolate to balance the taste of cocoa and sweetness.
The krisp is also and water of different layers with the chocolate cream but it is layered on the top with rice Krispies and then enrobed with the mixture of dark and milk chocolate.
Star Delight chocolates is a product in which the caramel is enrobed with the mixture of dark and milk chocolate, this is packed at Rs.10 per piece and Rs.300 for multipack.
The product will be available in all the general stores, mom n pop stores, and will be subsequently rolled across all the modern trades.
The Head and Marketing Mr.Ujwal Kumar of SAS chocolate said they are bullish on the snacking opportunity as the children are spending more time indoors. There is an increase in demand for the consumption of home snacks. We want to make our brand popular through ads on television and digital marketing.